Want to know what HSA has up its Sleeve?

Ever had your conscience nagging at you? “Go to the dentist?”, “Get your blood pressure checked?” Well, “Hey, jus’ say!”

Introducing “the Sleeve”, the voice of your health conscience and the new face of HSA - the UK’s favourite Healthplan provider. This reassuring and recognisable character will appear across all of HSA’s marketing material and advertising from 20 January 2008, including national television advertising.

Clare Lee, who joined HSA as Head of Brand Development last year to develop the campaign comments, “We all have a conscience that troubles us, especially when it comes to our health and our family’s health. The Sleeve represents that health conscience together with the light-hearted solution to the problem, which is “Hey, jus say”, or HSA.

“Many people may remember the HSA rabbit, which left our screens in 2004, and HSA hasn’t had a strong and identifiable brand since then. We believe that HSA and Healthplans are the UK’s best-kept secret. And, with this new brand, we will not only drive awareness but also encourage people to take a proactive approach to their healthcare by choosing an HSA Healthplan.”

HSA Healthplans are simple and affordable, and for everyone. They cover check-ups, treatment and emergencies and provide the reassurance that you can access healthcare when you need it, not when you can afford it.

If you haven’t caught the Sleeve, look out for the 30-second TV brand advert that will appear across all national terrestrial and satellite channels including ITV1, Channel 4 and Sky. Alternatively, log onto hsa.co.uk.