Norwich Union enhances Optimum Private Medical Insurance

Norwich Union Healthcare has announced a major enhancement to its Optimum Private Medical Insurance product, designed to help customers tackle one of the leading causes of employee absence.

From 1 January 2009, customers with an Optimum Private Medical Insurance policy will have access to Back-Up- an expert-led support and rehabilitation service which utilises evidence based medical guidelines for managing back and neck pain.

Rather than having to wait to see their GP, customers call the Back-Up service to speak to a dedicated Case Manager who conducts an in-depth assessment and offers practical and clinical, advice and support. Where required, the Case Manager will refer the employee for further treatment such as physiotherapy.

With the employee's consent, the Case Manager can also work with their line manager to advise how the employee can be helped safely and effectively at work.