Prince to launch exclusive fragrance

Pop superstar, Prince is launching his first fragrance collection, 3121 in the UK exclusively at The Perfume Shop. The fragrance, which launches in 50 of The Perfume Shop’s key stores, has been created in close co-operation with Prince. The end result is an enticing scent that captures his eclectic style and musical genius.

The fragrance will launch in the UK on 18 October 2007 and carries top notes of Bergamot, Jasmine and Gardenia, heart notes of Ylang Ylang, Patchouli and Sandalwood and base notes of Cedarwood and musk.

Diamonds Collection:

EDP Spray 30ml - TPS £21.31
EDP Spray 100ml & EDP Mini 7.5ml - TPS £40.03

These prices may seem a little unusual, but everything Prince does has to add up to his lucky number seven – even the prices of his fragrances!

The stunning 3121 bottles are reminiscent of emerald cut diamonds complete with a front panel of raised 22-carat gold 3121 decoration.

The 3121 fragrance will be the first of many products under the umbrella of the 3121 brand, a collection that will express Prince’s artistic vision.

For more information and to buy online, visit Theperfumeshop.com.