Is your water helping you avoid tooth decay?

The government has called for more fluoride to be added to drinking water in further regions across the UK as a recognised way to reduce tooth decay. Only 6 million people, in the Midlands and North East, currently receive water with added fluoride.

If you are one of the remaining 54.5 million people in the UK who rely on their toothpaste to avoid tooth decay, then choose Arm & Hammer Enamel Care, the only toothpaste to contain fluoride and the innovative patented technology, Liquid Calcium.

Fluoride helps fight cavities when combined with calcium and phosphate which are naturally present in saliva, but not in sufficient amount to remineralise enamel. Liquid Calcium boosts the supply of calcium and phosphate as well as fluoride to remineralise teeth more effectively. It rebuilds the surface enamel on your teeth and leaves a stronger, smoother and whiter surface.

All Arm & Hammer toothpastes contain baking soda to deep clean and lift stains, leaving your teeth whiter.

Arm & Hammer Enamel Care Toothpaste is available from Tesco, Sainsbury’s, ASDA, Morrison’s, Boots and Superdrug.