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Airbrush your smile

4th March 2008 Print
An instant tooth whitening brush-on cosmetic has launched signalling the moment that tooth whitening has become a cosmetic staple. Instant whitening is now as easy as applying lipstick.

Experts have reported that small changes can make dramatic improvements to beauty, and now Pearl Drops research has shown that 95% of women surveyed loved the idea of gaining instant improvements in their smile.

“As the UK’s leading whitening toothpolish brand, Pearl Drops have responded to the changing beauty demands of women in the UK by launching its first instant-results product, Instant White. We know that people want whiter teeth, but some just can’t wait for results so Instant White provides for their needs.” says Mark Wrighton, Brand Manager for Pearl Drops.

With only one in five happy with their smiles and with statistics showing that 25% of the UK has had cosmetic dental procedures, it’s clear that the look of your teeth is now an important consideration. Whitening is now part of a cosmetic regime and Instant White is able to provide immediate results when and where they are wanted.

“Access to celebrity culture has become so accepted that our expectations for beauty perfection have changed. We all want to look as polished as celebs so there is increased need to make dramatic improvements that show results straight away. Pearl Drops Instant White is the first step in this direction.” says leading celebrity make-up artist Ariane Poole.

For more information, visit Instantwhite.co.uk.