London welcomes a new era for beauty treatments

Forget going under the knife. A new clinic launches this month to herald a fresh era of non surgical cosmetic treatments. The much-anticipated Medicetics opened 7th April 2008 to pioneer low-risk treatments from across the pond. Some of its techniques are among the first of their kind in Britain, bringing the doctor led New York medi spa concept to the UK.

Medicetics can guarantee knife-free treatments for men and women performed by qualified doctors. Experts say such leading-edge techniques reflect future style trends. The look will favour 'soft' procedures that enhance people's natural beauty, over ones that drastically alter them.

Based on the philosophy of nourish, repair and protect, doctors at Medicetics take into account all aspects of their patients’ individual facial aesthetic and lifestyle, with the goal of restoring and maintaining their sense of vitality and wellbeing. Key to the Medicetics approach is detailed assessment, so that the best most effective package can be put together for each patient.

Specialising in a truly bespoke service within a stylish and comfortable ‘boutiquey’ clinic, Medicetics is the first to successfully bridge the gap between chic beauty salons and Harley Street clinics and is set to change the look and feel of aesthetic medicine in the UK. Instead of a stuffy room in Harley Street, the clinic exudes opulence with chandeliers, leather consultation seats, and marble surfaces.

Skin science has come a long way in the last decade with combination treatments involving medical microdermabrasion, skin peels, mesotherapy and IPL offering a deeper longer lasting alternative to a salon facial. The nineties 'frozen look' botox is a no-no at Medicetics where they tailor methods to fit with people's skin age and type, performing treatments in gradual stages, so that the result is more natural.

New reports say its boom time for aesthetic surgery, with a 37 per cent rise in women going for procedures in the UK in the last year, and a whopping 61 per cent rise in men going for 'tummy tucks' in the last two years, with figures set to rise.

There's a downside, though. Experts fear a rise in cowboy operators, who are not qualified to carry out the work. The Medicetics team boasts an enviable track record, comprising specialist doctors and surgeons, who are all fully accredited in the complete range of advanced procedures, and have spent considerable time training in US clinics at the forefront of this field with many Hollywood celebrities as clients.

“Our service is person centred and we truly believe that cosmetic procedures are best seen within the overall context of a healthy lifestyle. We also understand that there are times when we skip our yoga class, have a late night, drink an extra glass of red wine or perhaps work later than we would like.

“So we help you get back what has been taken by the sheer pace of modern life, using science backed and minimally invasive cosmetic treatments. We really enjoy helping you to look after yourself and your appearance.” Says Dr Vicky Dondos, Medicetics.

Specialist treatments being premiered in the UK by Medicetics include:

Portrait Skin Regeneration (PSR) is the non-surgical face lift. It is the first and only clinically proven technology delivering true skin regeneration. PSR reduces fine, moderate, and deep wrinkles; improves skin tone, texture and elasticity; removes discoloration and tightens skin. Medicetics is one of the first UK clinics to offer this treatment.

Portrait skin regeneration is a dramatic leap forward in the science of beauty. It is a plasma energy technology never before used in the cosmetic field. Compared to other treatments that only improve skin at the surface, Portrait works both at and below the surface. The results seen following treatment get better over time with clinical studies showing continuing improvement up to two years later. This is a unique and significant advantage that distinguishes Portrait from all other skin treatments.

Portrait is a simple procedure. Backed by years of clinical research, it is safe and effective, giving patients the results they want with an optimized downtime relative to the desired outcome and without the risks associated with other treatments. Regional treatments (e.g. eyes or smokers’ lines (the ‘bar code’) from £250; full-face high energy treatment £3000.

Mesotherapy an ‘uber-facial’ popular in the USA and on the Continent but not widely practiced in the UK. Mesotherapy is much more effective than anything you’ll receive in a salon (the equivalent of 3 facials in one). The face is subject to micro-injections (via a specialist Meso-gun) of anti-oxidants, vitamins, minerals and amino-acids that revitalize dry, tired and sun-damaged skin to improve tone, elasticity and volume and give a refreshing natural glow. Consists of an initial course of 3 for £300. Then £120 for a single treatment or £150 if combined with a peel.

Medicetics is located at 37 Connaught Street, Hyde Park, London W2 2AZ

For more information, visit Medicetics.com.