House-buyers wake up to Whitechapel

A spate of residential development in Whitechapel has resulted in the area evolving into a fashionable, cosmopolitan part of London, popular with young professionals. The arrival of new residents and the resulting changes in the area have had a positive effect for long term residents and businesses.

One of the developments attracting buyers to Whitechapel is VoguE1. The contemporary development of apartments, built by Higgins Homes, is located on Plumbers Row and is part of a new wave of high quality residential properties coming onto the market in the area.

Sam Patel, owner of B. GIRL a Whitechapel-based fashion wholesale company for Bay and River Island, comments: “I have worked in Whitechapel for 27 years and have seen some big changes in the area. It has definitely improved recently. Many of the old warehouse buildings have been converted into modern housing, which has attracted young professionals to the area. As a result of this a number of fashionable new clubs, shops, cafes and restaurants have opened and it’s undergoing something of a cultural regeneration.

“Whitechapel is now much more residential than previously and there’s more of a community feel in the area. The new developments have also helped to smarten up the area, so it’s visually a much more attractive place than it once was.”

Jeremy Marcus, Sales & Marketing Director, Higgins Homes, comments: “VoguE1 has proved extremely popular with buyers, thanks to its excellent location close to the City and all the attractions of the East End of London. This previously somewhat overlooked area has flourished, and will continue to do so on the back of developments such as VoguE1.”

VoguE1 is an extremely contemporary, geometric building that uses industrial materials, such as zinc cladding and mesh balconies, to create a striking addition to the local streetscape. Dorking red and Staffordshire Slate blue resin tile clad façades combine to create an urban look. The building contains 58 one and two bedroom apartments and two and three bedroom duplex penthouses spread across six floors. The high specification apartments offer stylish open-plan living spaces and all enjoy access to the communal roof terrace.

Internally, each apartment is finished to the standards one would expect from Higgins Homes. Kitchens are fitted with a designer Urban Myth kitchen and Siemens appliances, including a stainless steel electric oven, microwave, gas hob and chimney hood, integrated fridge freezer, washer/dryer and dishwasher. Apartments benefit from under floor heating and a video entry phone. Many have views over central London and several penthouse apartments have incredible views across the Square Mile.

Spitalfields market, Columbia Road Market, Brick Lane and the Square Mile are all in close proximity to the development. Whitechapel and Aldgate East tube stations are both under half a mile away. The development is just five miles from London City Airport and less than three miles from Canary Wharf.

Prices for one bedroom apartments start from £335,000 and from £399,950 for two bedroom two bathroom apartments with balconies. For further information log on to Higginshomes.co.uk.