Times Square in the City of London

Times Square is one of New York City's most famous addresses. Now London has its own Times Square, the new postal address unveiled at the City Quarter development in E1, which is bringing sleek Manhattan living to this side of the pond.

New York's Times Square is an iconic world landmark, famous for its New Year's Eve celebrations and its colourful digital advertisement screens, including the seven storey high NASDAQ sign which displays data from the US stock exchange. London's Times Square also has close ties to the financial markets, being just a short walk from the Square Mile and an area which many city workers make their home.

A new selection of contemporary apartments have now become available at Times Square off Leman Street in E1, offering stylish open plan living and the highest interior specification which would be quite at home in New York's most fashionable neighbourhoods. Prices start from £375,000.

The Times Square apartments are set around a communal landscaped water garden, providing a peaceful retreat from the bustle of the city. The homes all have private balconies and the ground floor apartments have innovative floating sun decks which make the most of the water gardens.

Inside, the living spaces are light and spacious with large windows and an open plan layout. The contemporary Alno kitchens are fitted with the highest quality integrated appliances and fully tiled bathrooms, with walk-in shower enclosures and double ended baths, give a luxurious feel.

City Quarter is located in transport Zone One, so residents benefit from being at the heart of the action, just like Manhattan's Times Square. It is less than a 10-minute walk from tube stations at Tower Hill, Aldgate and Aldgate East, and is within a 15-minute walk of Liverpool Street, Fenchurch Street and Bank stations. The DLR at Tower Gateway is also close by and offers easy access to Canary Wharf, Docklands and City Airport. Alternatively residents can join City Quarter's car club operated by Streetcar, a hassle-free pay as you drive service without the normal ties of insurance, maintenance and other associated costs. Secure underground car parking spaces are also available.

Also befitting of a high-end New York apartment block, the building has a daytime concierge. The concierge is based in a slick lobby, at a hotel-style reception desk and is happy to take in parcels for residents and monitor all security aspects of the development.

Piers Clanford, Managing Director for Berkeley Homes (South East London) Ltd, comments: "The new apartments at Times Square take the best of Manhattan living and combine them with a fantastic location near to the City of London. City Quarter is ideal for those who want a relaxing home that is still in the middle of the city."

For further information visit Cityquarter.co.uk.