Experienced investor chooses Barratt in Battersea

Rory Purcell owns properties across three continents. He has just purchased five, one-bedroom apartments at Barratt West London's Viridian development in Battersea Park Road in Battersea. Rory is a careful investor and researches diligently. He had identified the south bank of the Thames as a promising location. He then visited all the new developments in the area. Barratt and Viridian came out on top.

"The apartments at Viridian were the best value for money," says Rory. "The sales staff were very responsive and I was offered a good deal. The area is constantly improving, it has easy links to the West End and City, and the lifestyle at Viridian is attractive. I particularly like the apartment finishes, car parking, gym, garden and roof terrace, security and the concierge service."

Rory, a designer and construction consultant in the deluxe hotel industry, has other investment properties in London. He lives in Muswell Hill with his wife Lesley, an interior designer, six children and one year-old dog, Jackson. He has been investing in the rental market for eight years and is confident about the long term prospects. At Viridian, having five one-bedroom apartments in the same location lends itself to a very efficient management model. "Investment in quality one-bedroom apartments makes void management much less stressful than investing in fewer larger properties," comments Rory.

Viridian is a flagship project for Barratt. Within this building, a total of 240 studio, one and two-bedroom apartments are being built, including 60 affordable homes. Phase 5 is now on offer.

This impressively modern building has a stepped roofline as storeys vary from three to eight. Incorporated into the design are large numbers of balconies and roof terraces. Landscaping, including a central courtyard just completed, will be a prominent feature, an important factor in urban living. Although private parking will be provided, Barratt also want to encourage greener commuting, so there will also be many cycle spaces, and a car sharing club will also be on site. Residents will also benefit from the 24-hour concierge service, and an on-site fitness suite.

The central appeal of Viridian is its proximity to the Battersea Power Station development, set to become an international landmark, incorporating leisure, culture and business hubs. As early residents to the area, Viridian buyers will be extremely well-placed to benefit from the great potential of the area's regeneration.

Studio apartments at Viridian start from £249,995, one-bedroom apartments start from £318,000 and two-bedroom apartments from £415,000. For further information, visit Barratthomes.co.uk.