Stylish new homes set to hit Wembley

The St Modwen/Rotch joint venture which is regenerating Wembley town centre has taken a major leap forward with the arrival of the much-anticipated new residential Sales and Marketing Suite at the landmark Central Apartments development.

The Sales and Marketing Suite, incorporating a stunning two bedroom show apartment, will open on Thursday 26th March from 5.00 to 8.00pm as an exclusive preview event for local residents of Brent. This is ahead of the main launch on Saturday 4th April and will provide local residents and potential purchasers with their first glimpse of the high quality design and specification of the new homes at Central Apartments. The marketing suite will also feature an impressive 1:25 scale model of the development, helping to give visitors an accurate indication of St Modwen’s regeneration for the area.

Central Apartments, fronting the bustling Wembley High Road and immediately adjacent to Wembley Central tube station, incorporates 117 spacious and contemporary one and two bedroom apartments and duplexes over 13 floors. With stunning views across London and towards the Wembley Stadium, which is just 1.4 miles away, the scheme is the first major residential development of its type in the area.

Forming an integral part of St Modwen’s £90 million mixed-use regeneration project, Central Apartments will be ideally located for the 135,000 sq ft of retail and leisure space that is also being developed at Wembley Central. In addition, the redevelopment will feature 24,000 sq ft of new office space, as well as a public square that will help to provide an attractive open aspect and create a safer, livelier local ambience around the centre.

Central Apartments will benefit from underground permit parking, but the homes are also less than a two minute walk away from Wembley Central station. With journey times directly into London’s West End taking just half an hour on the Bakerloo line, or going to London Euston via the Overground network, Central Apartments boast excellent transport links in and around the capital.

Jon Hall, Residential Sales and Marketing Director at St Modwen, said: “Wembley is currently undergoing a significant amount of inward investment across the borough, and Wembley Central is a major part of the wider regeneration that is taking place here. This is a thriving and cosmopolitan location, and a home at Central Apartments allows purchasers to really buy into the lifestyle that is on offer.

“Local residents have been watching with anticipation and have seen the phased demolition take place over the last few years. The scheme has generated a significant level of excitement and residents can now see the tower at its full height of 13 storeys. Even prior to launch we have seen an unprecedented level of purchaser interest, which is testament to the exceptional quality of the development. The demand for high-quality housing, with access to excellent local amenities, continues to drive the local market and these homes represent a major opportunity to live and invest in a rapidly up and coming area.”

The apartments all feature modern and highly-specified open plan living, designed to maximise the use of light and space. Layouts have been carefully designed to enhance the chic and modern feel inside the homes, with the two bedroom apartments featuring luxurious en-suites and the majority of the homes including glass and metal balconies that will enable purchasers to make the most of the excellent views.

Kitchens are perfectly equipped for convenience and functionality, featuring a range of integrated appliances, including a Siemens stainless steel oven with ceramic hob and an integrated fridge/freezer. Bathrooms and en-suites will include the latest sanitaryware from Roca, Simpson and Duravit, and will be complemented by a range of smart chrome fittings by Hansgrohe and Crosswater, with a chrome-finish ladder-style heated towel rail adding the finishing touches.

Prices at Central Apartments start from £220,000 for a one bedroom apartment and two bedroom apartments are priced from £265,000. The stunning Sales & Marketing Suite is located on Wembley High Road and from Saturday 4th April will be open 7 days a week between10.00am – 6.00pm. For further information visit wembley-central.co.uk.