North West property giant becomes Crosby Lend Lease

Crosby Homes NW, whose award winning developments include Greenquarter, Bauhaus, the Hacienda and No 1 Deansgate, is to reflect its acquisition by Lend Lease, the leading international retail and residential property group by changing its name to Crosby Lend Lease.

The name change is significant to Crosby’s increasing expertise in the mixed-use development sector, an area which will only be strengthened now that it is part of the Lend Lease group.

Lend Lease’s expertise encompasses the commercial, retail, residential, communications, industrial and pharmaceutical sectors and it operates in over 40 countries worldwide with a particularly strong presence in the UK, US and Australia.

“It’s a fantastic opportunity for Crosby and we are very proud of our new identity,” commented Peter Vella, sales and marketing director, Crosby Lend Lease NW, “Lend Lease has a similar mind set to Crosby so we are natural business partners. Being part of the Lend Lease Group will allow us to continue doing what we have always done, which is to provide innovative and significant developments in key city locations, but to do it even better.

“We have greater knowledge and improved resources enabling us to provide more opportunities for people to thrive, as well as presenting new and existing businesses and retailers the chance to prosper from a new customer base.”

Over the last ten years, Crosby has been at the forefront of inner city regeneration. Its known ability to predict the next up and coming district of the city has attracted a flood of competitor development around any site it has acquired. Over time, this has resulted in the transformation of previously overlooked areas of the city into its most aspirational addresses. Market Buildings and The Design House in the Northern Quarter are both good examples of this.

N.1 Deansgate set new standards for city living in both its architectural style and its price tag; it housed the city’s first million pound pad. Most recently Crosby has been focusing its efforts on Greenquarter, a mixed use site which has transformed nearly eight acres of formerly derelict industrial wasteland in a vibrant and thriving residential oasis.

Crosby Lend Lease will soon be unveiling plans for two significant new developments in 2007, in addition to the final stages of Greenquarter.

Added Peter; “We have been responsible for some of the most exciting developments in the city. With this kind of backing we will continue to innovate. We have a passionate and pioneering team who love the city and this is reflected in the brilliantly designed contemporary apartments and studios that are changing the concept of inner city living for many professionals and first time buyers.

“Our cutting edge style and reputation for producing only the best means people have total confidence in our work; this is demonstrated by the large numbers of purchaser who buy off plan. As Crosby Lend Lease we will continue to maintain this excellence and innovation.”