BAL Green Star in the ascendant

Building Adhesives, manufacturer of tile adhesives and grouts has announced plans to re-launch its longstanding Green Star adhesive, using an enhanced formulation that further improves product performance.

Green Star has been manufactured by Building Adhesives at its plant in Stoke-on-Trent for over a decade, and as with all BAL products it is subject to a constant process of review as technology advances.

Debi Bailey, senior product manager for BAL explained: “All BAL products are constantly under review to ensure they perform at the very front end of their respective marketplace, and Green Star is no exception. Essentially, we have identified a formulation that performs even better, so from May this year, we will see the new version of Green Star on the shelves.”

“The unique element to this reformulation project has been the integral part that fixers have played in the changes to Green Star. All of our engineering has been focused around their feedback and direct testing.” She added.

In order to ensure Green Star has the complete range of characteristics that fixers are looking for, ranging from usability to adhesion properties, BAL undertook a thorough testing programme at its training centre in Stoke-on-Trent to gain feedback and advice from a panel of professional tiling contractors.

Debi Bailey continued: “Getting fixer feedback during the actual development process gave us great peace of mind that the changes we were making were genuinely improving Green Star from a fixer’s perspective.”

“At BAL, we see ourselves as very much a part of the tiling community, so it made sense to involve tillers in the reformulation of Green Star, as they best understand what is required of the product on a day-to-day basis.” She added.