Demand for new homes bucks the market trend

Who says the housing market is in the doldrums? To judge by the recent launches of three major new developments in Edgware, Harrow Weald and Hendon you would not have thought so!

There are definitely buyers out there who are not only attracted to realistically priced properties but who also are keen to take advantage of the creative range of incentives offered by developers in the current market conditions.

“We could not have wished for a more positive response,” said Alex Carr of Preston Bennett, Stanmore’s leading estate agency group. “The feedback from visitors to each of these new homes developments was extremely positive and we have had a number of offers already, with other buyers making appointments to come back for a more leisurely look.”

Preston Bennett have the widest portfolio of new homes in North London, Middlesex and South Hertfordshire and the advice that they have given to developers in marketing the sites is set to pay dividends.

“Pricing the properties at the right levels for the current market conditions – which are very dynamic by nature – is a major area of our expertise. It is also gratifying to know that , wherever possible, our developer clients have been keen to present show homes to their best advantage, with developments either completely finished or at the very last stages of build,” continued Alex Carr.

The latter principle was certainly the case when the show homes at Signature, Edgware (Belstone Homes), Newlands Court, Harrow Weald (London & Regional) and Liberty Court, Hendon (Liberty Property Investments) were launched to an eager buying public.

The quality of the finished product certainly motivated many viewers, especially those who could affect a quick move – either as cash buyers or those in rented accommodation.

Price is always a key discussion point but not only were they seen to be in the right area in terms of good value, but also a range of incentives and deals offered by the developers were available for discussion. Prospective buyers were also delighted to meet Independent Financial Advisers, who Preston Bennett had arranged to attend each launch, so that, if need be, immediate mortgage and finance issues could be discussed in confidence.

“Overall, the three new developments generated a very successful response from potential buyers who are looking to move quickly and into homes of the highest quality. The timing of the launches certainly paid off and it is satisfying to be able to buck the perceived market trend with good news all round,” concluded Alex Carr.

In brief, Signature in Stonegrove, Edgware has only two-bedroom apartments remaining priced from £325,000. There are one and two-bedroom apartments, priced from £270,000, at Newlands Court, Uxbridge Road, Harrow Weald. Liberty Court, Great North Way, Hendon has a choice of one, two and three-bedroom apartments from £199,950.

More information on these three stunning new developments – and the entire range of new homes currently available - can be obtained from Preston Bennett. See prestonbennett.co.uk for more details.