Investor boom for Birkenhead

A new development in Birkenhead is generating an ‘investor frenzy’ as speculators vie for the pick of the plots at St James’ Gardens.

Almost half the 90 properties at Rowland’s Hoylake Road venture have been reserved in just five months – including all 32 apartments, targeted by a range of canny investors.

With the significant and long-term regeneration work being undertaken in Birkenhead, the historic town has become the focus of attention in the Peninsular, retaining existing residents and attracting re-locaters and investors looking to reap the financial rewards of owning property an up and coming area.

With a high proportion of young professionals working in the Wirral, Liverpool, and Chester, Rowland’s two-bedroom apartments offer investors a prime opportunity to capture this target tenant market. St James’ Gardens offers some of the only new build accommodation to be built in Birkenhead for many years, another factor contributing to its strong appeal with investors, who favour the convenience and capital appreciation factor of new property.

In addition to hitting the spot with investors, St James’ Gardens is proving affordable and aspirational for the first and second time buyers and young families that account for a large proportion of the local population. Rowland’s stylish three-bedroom Cherbourg and Brittany homes are attracting particular attention – and a fantastic £99 and move in promotion is making it even easier to realise their dreams.

With building work well under way, a Brittany and Cherbourg show home are currently being prepared for imminent launch, allowing buyers to take their first look around their potential new home.

Andy Finch, sales and marketing director for Rowland Homes, said: “It’s fantastic to be able to report that the mix of early sales at St James’ Gardens have been generated by both local people and investors. The development has been designed specifically to meet the needs of people in the local vicinity who aspire to better quality housing, but the fact that investors are excited by it underlines a new, burgeoning confidence in this area.

“They can’t get their hands on them fast enough. With a regeneration hotspot, like Birkenhead, investors are prepared to think long term and top up rental incomes until the market becomes more established. It’s obvious to investors that current property prices are just too good to pass up.

“With our current unbeatable £99 and move in deal and two show homes on the way, we’re expecting a new surge of sales from local buyers. The first properties are almost ready for occupation so the timing couldn’t be better for those looking for a quick move.”

Priced from around £128,000, the three-bedroom Cherbourg and Brittany mews are available for sale – and ready for occupation in early 2007. With a three-bedroom show home due for imminent launch, this is prospective purchasers’ last chance to buy at pre show-home prices.

Featuring an open-plan kitchen and dining area, downstairs cloakroom, en-suite to master bedroom and a well-proportioned garden, both designs have proved consistently popular with young buyers at many of Rowland’s other developments across Liverpool, Lancashire and Greater Manchester.

Situated opposite one of the area’s most famous landmarks, St James’ Church, St James’ Gardens is only two minutes away from local amenities including Tesco superstore and just five minutes from the scenic surroundings of Birkenhead Park. Liverpool and Chester and within easy reach and rail commuters are served by the nearby Birkenhead Park station.

For further information, visit rowland.co.uk.