Accor Hospitality & TAP set up global partnership

Accor Hospitality and TAP have celebrated a partnership that enables the 750 thousand TAP Victoria Program members to earn air miles each time they stay at one of more than 1500 hotels in more than one hundred different countries. This agreement includes the Sofitel, Pullman, Novotel and Mercure hotel networks.

The new agreement has the advantage of widening on a worldwide scale the cover of the pre-existing partnership between TAP and Accor Hospitality since 2004 that only covered hotels located within domestic territory.

This offer by the two companies is a complementary one as Accor has a wide option of hotel units available, ranging from luxury to midscale at almost all the destinations served by TAP, namely at its most important markets such as France, Brazil and the United States.

As of now, TAP Victoria Program members who stay at a Sofitel or Pullman hotel (a network of 55 hotels specifically designed for business passengers) at any point on the globe will earn 500 air miles per stay. If they opt for a hotel belonging to the Novotel or Mercure networks, they will earn 250 air miles per stay.

The partnership that is now in force will be accompanied by a special launch campaign over the coming three months. This campaign expects to double air miles allocated for stays of a minimum of two nights by the end of August.

For Paulo Salvador, Loyalty, CRM and Travel Alliances Senior Vice-President, “this deal is part of Accor Hospitality’s global development strategy and for us constitutes a reason for true satisfaction providing new business opportunities with a dynamic and internally renowned partner such as TAP".

Luiz Mor, TAP Executive Vice-President emphasized that “the renewal of the model associated with this partnership is in line with the internationalization scenario of the Victoria Program that TAP has been investing in both through its selection of strategic partnerships and the implementation of new and improved contact tools between customers and the Program".