TAP offers greater online buying flexibility

TAP has improved use of the potential of QPX software from ITA Software, Inc, the leading American company supplying innovative IT solutions to the aviation industry. Investing in differentiation through quality and price, in June TAP launched five new products that can be purchased on its website using the advantages of QPX in online commercialization.

By using this online air ticket and purchases’ management system TAP can offer passengers greater flexibility and variety of choice. Via this software, TAP is prepared to offer a better customer service experience with greater transparency and more flight options to a growing number of online customers.

The TAP website has been redesigned with the aim of making it easier to present each of the five new products, making their commercialization easier and more effective.

Each of the five products is presented for each flight with all options and seating availability, accessible/verified via QPX.

This online sales process has been improved it is efficient and has been conceived to offer the best options both for the company and its customers.

New products include:

tap?executive – with the option of comfort throughout the entire service, personalized customer care, efficiency, speed and total flexibility;
tap?plus – speed and total flexibility;
tap?classic – convenience and flexibility;
tap?basic – excellent price/service ratio
tap?discount – very low special offer price.

“The launch of new products reflects TAP's commercial philosophy: providing our customers with freedom of choice, making their trips increasingly simpler. QPX software gives us the necessary flexibility to offer these innovative products to our customers and so flights offer five different ticket fares corresponding to different service options designed to meet your needs," said Luis Monteiro, TAP Marketing VP. “QPX has made the online availability of a wider range of options offered to our customers more straightforward and efficient for us.”

“After successfully launching the QPX system we are very enthusiastic about the fact that TAP is making the most of the commercialization capacity of our system”, said David Peller, regional business development VP at EMEA and India, ITA Software.“ Via a simple QTX search TAP is able to offer its customers five different products for any available flight. With the differentiation of its ticket fare products and use of QPX, TAP is well set to stimulate the substantial growth of its direct sales on the Internet throughout the coming year.