Monarch partners A Place in the Sun Live

Award winning low fare airline Monarch is delighted to announce a 12 month partnership with A Place in the Sun Live, through which the airline will be named as the official airline partner of the 2008 shows and undertake a series of activity around the events to highlight the destinations to which it flies and position itself as the airline of choice for overseas property owners.

The A Place in the Sun Live events are the world’s largest exhibitions of overseas property and are expected to attract over 70,000 visitors over four weekends this year - 75% of whom are serious about buying a home abroad. A spin off from the popular Channel 4 series and also hosted by Amanda Lamb, the events feature exhibitors from 40 countries worldwide and include expert seminar sessions offering advice on buying property overseas.

The shows kick off in Manchester on 29 February, with Monarch prominently featured on all pre and event support collateral. Monarch will also be present at the live shows offering visitors an experiential aircraft cabin experience featuring their extra legroom seating product plus the opportunity to win flights to one of Monarch’s scheduled European destinations.

Commenting on the announcement of the partnership, managing director of Monarch’s scheduled business, Liz Savage said, “We are delighted to be working with A Place in the Sun Live. The partnership firmly positions Monarch as the airline of choice for overseas property owners who fly frequently between the UK and their overseas property and benefit from Monarch’s year-round low fares, frequent flights and high levels of care which lead to an altogether enhanced flying experience.

“Customer research that was carried out during 2007 showed that 69% of our customers already own a property overseas, with a further 17% stating that they would like to*. This high percentage is reflective of the scheduled destinations to which Monarch flies which focuses predominantly on Spain, Portugal and Cyprus.

“This is also supported by A Place in the Sun’s recent publication of the UK’s top 20 overseas property destinations which sees Spain as the number one destination for the second consecutive year, with both Cyprus and Portugal also featuring within the top 12**.”

Monarch will be present at all A Place in the Sun Live events which will take place as follows:

Manchester Central 29 February – 02 March

Excel London 25 – 27 April

NEC Birmingham 26 – 28 September

Earls Court London 03 – 05 October

For more information or to book, visit Monarch.co.uk.

* Online poll carried out on Monarch.co.uk in October 2007. 1014 people responded to the question ‘Do you own a property overseas?’ of which 69% stated yes, 17% stated they would like to, and 14% said no.

** The UK’s top 20 overseas property destinations as published by A Place in The Sun includes Spain at No1, Cyprus at No6 and Portugal at No 12.