Monarch Travel Group launches Monarch Holidays

The Monarch Travel Group comprising Monarch, the low fare scheduled and charter airline and Cosmos, the UK’s largest independent tour operator, has launched ‘Monarch Holidays’, a new direct sell brand which will be marketed direct to consumers via the Monarch website.

In addition to its full range of low fare scheduled and charter flights, hotels, apartments and villas in all the most popular holiday destinations, the Monarch site will now offer totally flexible holiday packages worldwide as well as an extensive choice of travel ancillaries.

Monarch Airlines and Cosmos are both experts in travel with their respective customers benefiting from over 40 years of flight and tour operator experience. However, with consumer buying habits changing dramatically in recent years and the growth of booking flights, hotels and holidays online, the group has moved to consolidate its expertise, bringing all highly respected brands together on to the one website and offering the maximum flexibility for all travel elements at the lowest possible price.

Commented Peter Brown, Monarch Travel Group Chief Executive: “Research undertaken with our customers across all our brands has shown that they want flexibility in their travel arrangements to meet their increasingly demanding lifestyle. Bringing all our travel components together in this way will offer this flexibility and offer customers a greater choice of flights, holiday durations and accommodation options, whilst at the same time offering a seamless booking process. The cost savings achieved by uniting our brands can also be passed on to our customers resulting in the most competitive prices in our sector.”

“Within a very short space of time we aim to have one of the most dynamic, web-based booking environments in the marketplace and to be able to offer our customers a ‘one stop shop’ for all their travel needs.”

Cosmos Holidays is to remain the dedicated brand available via all Cosmos-appointed travel agents.

For more information, visit Monarchholidays.co.uk.