British Airways announces winner of search agency contract

British Airways has confirmed that bigmouthmedia has retained its role as the airline's online search optimisation agency. Search optimisation ensures that ba.com will be listed on the front pages of any internet search engine.

Bigmouthmedia will work alongside the British Airways digital marketing team to help manage and deliver paid and organic search across the internet. They will be responsible for developing strategy and executing paid search campaigns across the UK market.
The current contract was due to expire at the end of September 2008 and as part of the airline's standard procurement policy, a re-pitch was launched at the beginning of August 2008.

Chris Davies, British Airways' digital marketing manager, said: "Search optimisation activity is an excellent way of driving brand awareness and revenue. We have selected bigmouth due to their strategic approach and excellent pedigree and experience in the travel industry."

Lyndsay Menzies, managing director at bigmouthmedia said: “We are delighted to have retained the BA search business through competitive tender. The process has been a great opportunity for bigmouthmedia to showcase our long term strategy for BA. We are obviously very excited about rolling this out over the next couple of years and continuing to have a strong relationship with the British Airways team.”