BA on demand

British Airways has agreed a multi million pound deal for the new Thales TopSeries In Flight Entertainment system to be installed on its new delivery aircraft and next generation aircraft.

With bigger, clearer screens, the multimedia system will give customers access more than 100 movies, 300 programmes and 400 CDs as well as a range of radio programmes and podcasts whenever they want.

It also includes a new range of interactive and multiplayer games as well as several e-learning applications, which will allow customers to enjoy a web-like experience from their seat.

Other features include:

- Enhanced wide screens in all cabins
- USB ports and RCA jacks for personal electronic device (PED) connection and charging
- In-seat laptop power throughout the aircraft
- Noise cancelling headsets in all premium class seats : First, Club World and World Traveller Plus
- New 3-D interactive moving map applications in all cabins

Jamie Cassidy, British Airways general manager, product management said: “The new Thales IFE system will go way beyond the basics. It is an ‘everything on demand’ system that lets passengers do what they want when they want.”

Mark Barclay, Vice President and Managing Director at Thales UK’s aerospace business said: “Thales will deliver an In Flight entertainment system that reinforces British Airways’ brand and service in all classes. We are delighted about the selection and anticipate that, together, our two companies will keep raising the bar in this field.”

The system will be delivered for installation in 2010 on new delivery Boeing 777-300ERs, next generation Airbus A380 aircraft and the Boeing 787 Dreamliners.

For more information about British Airways visit ba.com.