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BA’s got the knowledge

18th May 2009 Print
British Airways is to provide complimentary black cabs and executive cars for premium customers to speed their ground journey to and from Heathrow airport.

In a unique deal, the airline has teamed up with green award-winning Computer Cab plc to offer a free transfer service to and from Terminal 5. First and Club World customers living within 100 miles of the airport will be able to take advantage of the service.

"There is no better way to travel to and from Heathrow than in a black cab," said Richard Tams, British Airway's head of UK and Ireland sales.

"You can use the M4 bus lane to beat the traffic queues, and you have the most knowledgeable drivers in London at your service.

"This is a fantastic additional service for premium customers whether they live in Belgravia, Bath or Birmingham."

A fleet of 3,000 licensed London taxis will be available to pick up customers from home or the office for the drive to Heathrow, and on return a meet and greet service will ensure a seamless journey.

The move builds on the airline's BAcking Britain campaign, which offers £15 million of free flights to small and medium sized businesses.

The cab service will begin on May 18 as a three-month trial. For more information, go to ba.com/taxi. For further details on the Backing Britain campaign, visit ukan.uktradeinvest.gov.uk.