Prestige Holidays launches Winter 2007/8 brochure

Luxury independent tour operator, Prestige Holidays, has revealed a stylish new visual identity to coincide with the launch of its Winter 2007/8 brochure. The new look is part of a marketing strategy that positions Prestige Holidays as the dynamic independent operator offering the best value in the five star market.

The new brochure’s crisp, clean structured design gives it a sophisticated look making it easier for agents and customers to read.

The operator has also redesigned its stationery and advertisements and is launching a new user-friendly website.

Commenting on the new identity, John Dixon, Chairman and Managing Director, Prestige Holidays, said:

“The package holiday business is evolving, the time was right to revitalise our image and highlight our competitive prices. A week’s stay at the five star Corinthia Palace in Malta this winter starts from £324 including flights and private transfers.”

Dixon added:

“New for winter are four properties in Morocco, two in Tenerife, and two in La Palma and one in Mallorca.”

“Also we now offer flights from every UK airport including scheduled, low cost and charter. Forty five per cent of our clients travelled from regional airports last year and I am confident that this is a growing trend.”

New in Marrakech are three beautiful Riads: Riad Kaiss, an eight room property in the Medina, Riad Farnatchi featuring nine individually designed and exquisitely decorated suites and La Sultana Marrakech a Small Luxury Hotels member located in the Kasbah with 21 guest rooms and a spa.

In Tenerife, Prestige Holidays has added the 4-star favourite Tigaiga located in the Taoro Park and offering views of Mount Teide and the lovely 13 roomed rural hotel, Victoria with its tapas bar and a la carte restaurant in the scenic Orotava valley.

New for La Palma is La Reverica, 3 very pretty self-catering cottages and the rural home from home, Dona Arminda with just six rooms. In Mallorca the gorgeous ArabellaSheraton comes in with its Michelin Star restaurant. This property also offers the AltiraSPA, a Thalasso Spa and Wellness Centre and a Kids Club.

The new brochure also features the Prestige Plus programme which has special and added value offers including: no sole occupancy discounts, free half board, free nights, second room discounts for children and complimentary room upgrades.

Prestige Holidays provides a very high standard of service to clients in every destination and its local representatives always meet every client personally by appointment.

Prestige Holidays supports Macmillan Cancer Relief and donates £1 for every client booked. To date the operator has raised £123,800 on behalf of the charity.

For information and bookings log on to Prestigeholidays.co.uk.