First Choice reveals a spectacular campaign

Celebrating the fun, colour and excitement of a circus show, the campaign is awash with bright yellows and pinks designed to be both eye-catching and attractive to a wide range of customers looking for their ideal holiday.
As well as being a fun-filled explosion of colour, the Amazing Holiday Extravaganza theme lends itself to nostalgic memories of bygone traditions and an emphasis on family values, which plays an important role in the First Choice portfolio.
Cheryl Powell, Managing Director First Choice Retail, said: “Our retail campaigns just keep getting better and better and we are confident our customers will love this new theme.
“It encompasses everything we offer, in terms of fantastic family holidays, an incredible cruise selection, marvellous snow holidays and barrels of tropical and short breaks.
“So step right up and enjoy the show!”
Find out more at Firstchoice.co.uk.