Falling for Ireland

In the current economic and travel market, increasing numbers of holidaymakers are looking closer to home for a short break, so Stena Line has teamed up Tourism Ireland to launch a new holiday offer that reflects holidaymakers changing needs.

The campaign includes a price-led offer from Stena Line allowing British holidaymakers to take the short journey across the Irish Sea and discover their own Ireland, travelling to Ireland from just £59 single for a car and driver, when they book online at stenaline.co.uk*.

Stena Line Communications Manager, Nigel Tilson, explains:

“By teaming up with Tourism Ireland, we are offering our customers the best value ferry travel while promoting the many fantastic sights to see and activities to take part in at this time of year in Ireland. Many people are understandably wary of flying and of travelling long distances at the moment so the trips we are promoting provide the perfect solution for those wanting to get away for less. This will allow people to pack their cars and travel from Fishguard in the comfortable surroundings of the Stena Superferry, without the crush, rush and hassle of air travel and safe in the knowledge that they can really relax and enjoy their break.”

Lawrence Bate of Tourism Ireland adds that Great Britain is an essential element of Ireland’s inbound tourism strategy.

“Last year Great Britain accounted for 54% of visitors to the island of Ireland. For holiday makers Ireland has a great deal to offer as a short break or longer holiday destination, with a great atmosphere and famously friendly and welcoming locals. No matter where you choose to stay, you can’t avoid the stunning scenery, good food, good pubs and one-of-a-kind attractions.

“We are pleased to work with Stena Line in promoting autumn breaks in Ireland and we want to communicate that by taking the car on the short journey across the Irish Sea, visitors can have the freedom to explore at their leisure, combining the sophistication of a city break with the exhilaration of the great outdoors. With this offer, Ireland is within easy reach for British visitors and we are hopeful that large numbers will make the journey to Ireland this autumn,” Lawrence added.

For further information on short breaks with Stena Line, log on to Stenaline.co.uk.

Alternatively you can click onto Discoverireland.com/unwind.

* Offer applies to economy fares, travelling on day sailings, Tuesday and Wednesday between Fishguard and Rosslare up to 19th December 2008. Subject to availability. Terms and conditions apply.