A fresh approach to luxury travel

Pure Holdings, owner of leading overseas property agent PURE International, launched Pure Destinations, a new travel venture specialising in five star, tailor made holidays to unique homes and appealing destinations around the world.

Pure Destinations is headed up by Matthew Fox, who has spent several years working with PURE International in the award winning marketing team and Chris Brierley, who has spent his entire career working for some of the UK’s leading travel sales, operations and corporate events companies.

Pure Destinations brings the same level of expertise, personal service and award winning standards PURE International is renowned for in the luxury property market to the travel sector. From world class skiing, Caribbean beach breaks to summer Alpine adventures; Pure Destinations provides unique, high end properties and through existing on-site concierge teams, arranges every other element of their guests’ stay.

A Fresh Approach
All properties within Pure Destinations' portfolio have full access to services and concierge style facilities and the company has unrivalled firsthand knowledge of every area represented. Whether guests need restaurant bookings, organisation of ski hire, wine tours, golf courses or day trips, Pure Destinations is on hand to ensure they have a hassle free holiday.

A large majority of the resort communities on offer from Pure Destinations are also available to purchase through sister company PURE International. This offers a fantastic ‘try before you buy’ option for potential purchasers, keeping the whole process through the same group.

Commenting on the launch of Pure Destinations, Chief Executive of Pure Holdings Sean Collins said: “As a group, it has long been an ambition of ours to have a service based travel brand sitting next to our existing PURE International property company. In the appropriate resorts it is an excellent indicator of our belief and commitment for the developer and potential buyers, when we are representing them on the property and travel side. In the current environment where a coordinated and comprehensive approach is vital, Pure Holdings can offer a full sales, management, service and rental consultation of a given development.”

He goes on to say: “With Pure Destinations we have identified a key gap in the market. There are numerous holiday lettings portals for those who own second homes overseas but if you were to rent one, you get given the keys, directions and that’s it. Pure Destinations is only associated with fully serviced resorts so it offers a comprehensive, tailor made package for those wishing to rent international properties, based on personal knowledge and hotel style support.”

For more information visit puredest.com.