Travel City Direct becomes part of the Virgin Holidays family

Travel City Direct has answered calls from its loyal customer base and staged a comeback with the backing of the UK’s leading worldwide tour operator, Virgin Holidays.

The refreshed brand, proudly displaying its new badge as “part of the Virgin Holidays Family”, returns on 5th January 2009 to offer the affordable quality Florida holiday packages that made it a customer favourite during its 12 year history. Prices start from just £399 per person for holidays from 1st March 2009.

Carol Williams, Head of Marketing for the newly returned Travel City Direct brand, said: “Although we’ve been away for a while, Travel City Direct is coming back stronger than ever and very proud to become part of the Virgin Holidays family. Providing great value holidays to Orlando and beyond was where the brand started and how we became respected in the market. We’ve now joined forces with the leader, Virgin Holidays, and can renew our pledge to offer quality holidays at affordable prices.”

She continued “In the last four months there has been so much chatter on the internet from previous customers, asking whether Travel City Direct would return, that we know they have missed us and are ready and waiting to book with us again.”

Andrew Shelton, Marketing Director at Virgin Holidays, said: “As the leading UK operator to Florida, partnering with Travel City Direct to bring back its popular affordable quality offer fits with our portfolio of brands nicely.” He added, “Just as Virgin Holidays Florida offers value in the array of unique extras to add including hotel choices, concierge service and our V ROOM at Gatwick, the return of Travel City Direct as part of the Virgin family ensures that Florida remains accessible for all with a simple but affordable option to suit appropriate budgets. The timing, given the current economic climate, couldn’t be better”

The new Travel City Direct brochure has been mailed to previous customers and the website travelcitydirect.com is up and running, ready to take bookings for 14 night holiday packages to Orlando, including all the theme park favourites. Twin centre options along the Gulf Coast of Florida are also available. A dedicated call centre of specialist reservations staff has been created for those preferring to book with a person or ask questions.

Car rental will be available with Dollar Rent a Car and flights will be on scheduled airlines, including step-sister company Virgin Atlantic. Accommodation options will include hotels, resorts and rental homes, which have always been a huge favourite of Travel City Direct customers.

To book, go to Travelcitydirect.com.