MSC Cruises’ magic promotion

MSC Cruises is giving away eight cruise holidays for two on Magic 105.4 via its breakfast show and website. One cruise will be given away each morning on the Neil Fox More Music Breakfast show, with two more up for grabs over the weekend, plus one to be won online at magic.co.uk.

Each morning, listeners will be invited to call in to the radio station for the chance to sail away on a Mediterranean cruise with MSC. In each of the live competition rounds a randomly selected caller will be brought to air for their opportunity to play and win.

Whilst on air, the caller will be asked a question on either Mediterranean destinations or nautical themes, such as terminology, history or famous fiction. Each question will be voiced by a different member of the MSC fleet team.

Before each question, the MSC Cruises team member will introduce themselves and what ship and route they work on, before briefly referencing a part of their job or what listeners can expect to see on an MSC ship.

If the caller answers the question correctly, they will win a luxury Mediterranean cruise for them and a partner on the MSC Cruises flagship MSC Fantasia. With so much to do on board – from the fabulous MSC Aurea Spa, the F1 simulator and the 4D cinema, to the five swimming pools, 18 bars and lounges and six restaurants – listeners can find everything they look for in a holiday on MSC Fantasia, with the added bonus of a fantastic varied itinerary in the Mediterranean sunshine.

Starting from 4 February, Magic 105.4 will run pre-promotional trails in the build-up to the competition start date of 9 February. These trails will address key messages about MSC Cruises and will create an appointment with the listener to tune into the More Music Breakfast promotion and call the following week to win a luxury Mediterranean cruise.

Each winner will receive a cruise for two adults, with children up to the age of 18 travelling free on MSC Cruises.