Value for money holidays, far and away

Tailor-made specialists, Premier Holidays, have reinvented the holiday brochure with a host of innovative additions. The independent tour operator’s new Faraway brochure invites customers to choose value adding extras such as exclusive Club Room options, food and beverage credits, free nights and activities and services from evening cocktails to private pool access.

Premier Holidays also carries the compelling message that holidaymakers can hit the beach without hitting their wallet hard, with the brochure including an easy to use guide to saving money.

The brochure includes exotic beach destinations such as Seychelles and Borneo, exciting wildlife tours in South Africa and cultural tours in the Far East. But the highlight for agents is the easy to use reference to money saving offers, particularly handy for best-selling destinations such as Asia.

“Our customers want a unique holiday experience,” says Debbie Goffin, Head of Sales and Marketing at Premier Holidays.

“The new brochure reflects how dynamic the market is at the moment - hotels are offering excellent value added deals, airfares are lower than this time last year; as a result, the brochure shows significantly lower prices than last year.”

Highlights of the new Faraway brochure include the addition of Fiji and Cayman Islands, new hotels and cultural and historic tours in India, China and South Africa. The brochure also features ideas of multi-centre itineraries, including Thailand and Laos, Hong Kong and Borneo, and Hong Kong, Thailand and Dubai.

“We’re delighted to feature the idyllic island of Grand Cayman for the first time. Fiji is also making its Premier Holidays debut. Our Australia and New Zealand product launched a year ago and is selling well, with Fiji proving a popular stopover for people flying Down Under,” says Susan Papworth, Managing Director of Premier Holidays.

“Many of our clients consider a multi-centre holiday but they’re not the only way to get the most for your money. In the current economic climate, we know people are looking to maximise their experience while minimising spend, and we pride ourselves on offering luxury touches such as private transfers while keeping our prices competitive.”

For more information, visit premierholidays.co.uk.