Prime London location for world’s largest Audi centre

Work on the creation of a major new landmark for Audi and for London begins today (September 18) as foundations are laid for the world’s largest Audi Centre on a prime site alongside one of the Capital’s key arterial roads.

The five storeys of elegantly curved glass and steel that will be home to West London Audi from the spring of 2008 will flank the elevated section of the M4 above the Great West Road in Middlesex, which carries thousands of potential Audi customers to and from the heart of London every day.

The five external floors, and an additional two underground levels, provide a total of over 17,000 square metres of space, a sizeable proportion of which will be dedicated to the sale and maintenance of the rapidly expanding Audi range, which by 2008 will include new arrivals such as the forthcoming R8 super car and the A5 Coupé. The attractions will go well beyond the ‘showroom’ norm though, with a museum, flexible exhibition space, an internet café and a boutique all helping to immerse visitors in the brand, its values and its heritage. Extensive catered conference facilities available for hire will also provide businesses with a prestigious new meeting venue.

When it opens for business in 2008, West London Audi will be one of three key Audi regional ‘hubs’ stretching across the country. The first of these - Glasgow Audi - opened in Braehead in 2004, and the next in line will be Birmingham Audi, scheduled for completion in early 2007.

Commenting on the new London Audi landmark, Director of Audi UK Jeremy Hicks said: “We are delighted that work on a suitably spectacular home for Audi in London is about to get under way. West London Audi will be an extraordinary showcase both for Audi cars and for the philosophy of Vorsprung durch Technik, and couldn’t really be in a much more strategically perfect location. This is another major milestone in the remarkable rise of the Audi brand in the UK.”