Whisky’s biggest attraction unveiled

The Scotch Whisky Experience, Edinburgh’s five star visitor attraction at the top of the Royal Mile, has unveiled a stunning new Scotch Whisky tour following an extensive £3m facelift.

The tour includes an updated hi-tech version of the much-loved barrel ride and culminates in entry to a stunning purpose built vault of glass containing the World’s Largest Collection of Scotch Whiskies.

The major refurbishment brings the visitor attraction, which is currently celebrating its 21st birthday, right up to the minute; blowing away the traditional myths and stereotypes which surround Scotland’s national drink. The tour, run by an experienced and enthusiastic team, encompasses: the new barrel ride which takes the visitor through the whisky making process; personalised whisky tastings using scratch and sniff aroma cards; sensory rooms; and a superb new demonstration area with panoramic views over the city.

Light, sound, smell and movement all have a part to play in the captivating story, which is introduced by the late Distillery Manager, Douglas McIntyre, retaining the popular ghostly element. The exhibits are child friendly and can include tailored tours for schools and young groups, complete with their own tour guide, Peat the cat.

The tour, which is presented in 15 languages including Gaelic, concludes in the Diageo Claive Vidiz Scotch Whisky Collection, now housed in a stunning and atmospheric purpose-built vault. A stunning treasure trove of 3,384 malts and blends, amassed over 35 years by a Brazilian businessman, the Collection offers the chance to experience Scotland’s national drink like never before. With time to study rows of rare bottles, expert commentary is on-hand to provide insight into the history and key features of the unique acquisition.

For those who wish to spend more time perusing the Claive Vidiz Scotch Whisky Collection they can either book a special tour at the end of the day, where additional time and commentary is available within the vault, or they can book the Collection on an exclusive-use basis for private dining or whisky tastings.

General Manager, Susan Morrison commented: “This £3m investment has created a 21st century experience for visitors that will inspire and enthuse them about Scotch whisky and its importance to Scotland. With everything from the sights, sounds and smells in the fantastic new barrel ride, to the stunning new sensory rooms and demonstration area, there is a modern, fresh feel to whole visitor experience.”