Yu-foria opens at Covent Garden

This June, Covent Garden will see the launch of the UK’s first ever Yu-foria frozen yoghurt store join the ever-growing array of delicious food offerings in the Covent Garden Market Building.

Yu-foria will offer delicious 100% fat free, natural frozen yogurt, available in three mouth-watering flavours; original, chocolate and a surprise flavour that will change each week. As if they weren’t good enough on their own, all flavours can be topped off with a selection of toppings- with healthy options ranging from fresh fruit and granola, to marshmallow, chocolate and fudge sauces, for those of us with a sweet-tooth!

Yu-foria’s frozen yoghurt is made from an original, top-secret recipe with ingredients entirely sourced from within the UK. The ultimate guilt-free summer snack, it will satisfy the health conscious as the yoghurt is packed full of live cultures with NO artificial ingredients, flavourings, colourings or other nasties and contains only 74 calories in a normal serving. Not only good for you but good for the planet, all of Yu-foria’s packaging is made from 100% recycled or biodegradable materials and if left in the shop, will even be recycled for you.

Yu-foria’s first ever shop will be in keeping with the theme of the frozen yoghurt’s natural goodness, as 28 feet of living wheatgrass makes its home throughout the store, along with a giant 21 square foot living plant wall, complemented by natural wood, timber and exposed brick décor.

Yu-foria is the first food venture for young entrepreneur Leo Bedford. Leo says: “Food has always been a real passion of mine and we’re so excited that the first ever Yu-foria store will be opening up in such an iconic London location like Covent Garden, in the heart of the West End.

“We believe in a no-nonsense approach to frozen yoghurt and Yu-foria will be exactly what people want this summer- a delicious, simple, healthy treat that is completely natural.”

Brand Director of Covent Garden, Beverly Churchill, said: “At Covent Garden we are passionate about supporting quality, independent food retailers. In the past year we have welcomed Crème de la Crepe, Candy Cakes, Tea Palace and now Yu-foria. With the combination of independent food retailers and the Covent Garden Real Food Market running every Thursday, we are confident we have something delicious for all taste buds!”

The Yu-foria Frozen Yoghurt Co is located at Unit 19a, South Wells, Covent Garden Market, WC2E 8RB.

For more information visit yu-foria.com.

For more information on Covent Garden London, see coventgardenlondonuk.com.