A taste for Philadelphia

Cappuccinos, cafe lattes and mochaccinos are served Philadelphia style this month in your local Coffee Republic! Spread over tables, encased around coffee cups, and featured on internet screens, Philadelphia’s message as a young, trendy destination accompanies the time-out café set.

Customers of 46 Coffee Republic’s internet cafes throughout the UK are given these additional ingredients as part of the international component of a new campaign.

Table tops, coffee holders and internet screens display Philadelphia with a local urban message, promoting a new media brand – uwishunu.com (as in “you wish you knew”) which is the two-year initiative to promote Philadelphia worldwide though the power of new media.

Internet users at the café can log on to computers with uwhishunu screen savers that link to PhiladelphiaUSA.travel and to booking engines featuring Philadelphia packages at Lastminute.com, Travelocity.co.uk and STAtravel.co.uk.

Other promotions geared to urban insiders include a two-page advertorial in the UK magazine, Dazed and Confused, featuring some of world’s most well known and innovative musicians (from Philadelphia), talking about what makes Philly such a hot destination; a Philadelphia section on DazedDigital.com.; and Philadelphia as Destination of the Month on WAYN.com (“Where are you Now”).