South West region launches autumn campaign

With autumn now firmly in our sights, South West Tourism working with the South West of England RDA will be launching the region’s autumn national advertising campaign this weekend (01 September), aimed at attracting short break out of season visitors to the region and reminding them about what exiting things are on offer.

The campaign will be kicking off with an autumn supplement in The Times on the 01 September highlighting short break ideas around the region, including key events, attractions, accommodation ideas and food and drink suggestions.

There will also be supporting advertisements placed in national publications, which will be following the personal experiences and stories theme featured in the region’s spring campaign. These adverts will be featured nationally in The Times, Daily Mail, Telegraph, Guardian, Observer and Independent during September.

Richard Thomas, Marketing Director of the South West Regional Development Agency, said: “The campaign talks about the region in a personal and fresh way. We’re using people to tell the story of a South West filled to the brim, year round, with experiences that are hugely exciting, engaging and memorable.”

Kirsty Cumming, Head of Marketing at South West Tourism, said: “The South West is no longer a summer only destination as there is so much for visitors to do out of the main season, which is actually when many visitors prefer to visit. In fact the region’s vibrant gardens and autumnal colours will be featured in elements of the campaign, as these are a major drawing point for visitors during this time.”