Separate the best from the rest

Launching today, Tipped.co.uk is a new site enabling consumers to separate the best places, businesses and services in the UK from the worst. Offering a powerful mix of local search, customer reviews and social networking, the service is also optimised for mobile devices – a UK first for a service of this kind. From hotels to caterers, boutiques to pubs, Tipped can help users make informed choices, even when on the move.

Totally free of charge, Tipped enables users to discover new, interesting places and reliable businesses and services, quickly and easily and then find out more from people who have actually tried them. Its special filter system means listings can be searched or browsed via location, category, type, name and/or tag.

Tipped is a social network with a purpose. It enables users to tap into the recommendations of their network to help make better decisions about local businesses, to keep up to date with their friends’ tips and access their favourites at home or on move with Tipped Mobile.

Other exciting Tipped features enable you to:

– View friends’ up-to-the-minute tips with Tip Stream
– Send a venue to a mobile – complete with map
– Quickly identify places which have been reviewed by friends or friends of friend
– See who’s tipping the most and what they are reviewing in “Top Tippers”
– Email a listing or someone’s review to a friend

Founded by Joel Brazil, ex-head of mobile for Microsoft UK’s online services group, Tipped.co.uk already boasts 4,000 unique users gained from beta testing and word of mouth recommendations, and its popularity looks set to soar.

“The potential for an online review community, which also encompasses mobile, is huge. 25 million UK internet users search for local businesses online each month, we recognised that often consumers are on the move when they need to locate a business or service, hence the thinking behind Tipped mobi,” said Joel Brazil.

“Tipped is the ultimate review community. With a wealth of business categories and a mobile interface, it has been built from the ground up to offer an easy-to-use service with all the features and functionality that users have been crying out for so they can find whatever they want, wherever they are,” he continued, “With the number of regular UK mobile internet users set to increase from 10 to 30 million over the next four years, we hope that the Tipped community grows and creates value for all consumers.”

“World renowned restaurants such as the likes of Heston Blumenthal’s Fat Duck, Jamie Oliver’s Fifteen and regular celeb haunt, The Ivy, obviously have no problems getting their fair share of publicity, but what about all the other, well-deserving contenders out there? That’s the beauty of Tipped. It gives anyone the opportunity to review anything they like and helps uncover some real hidden gems, or avoid potential disasters!”