isango! enhances the online DIY travel experience

isango!, the online experience provider with more than 4,000 products in over 60 countries and by now the largest tours aggregator in Europe, has not only a swelling consumer base, but is now also partnering with a number of well known online travel portals in order to enable customers to ‘itinerize’ and build their dream holiday from scratch.

isango!’s tours and activities are evolving more and more from an ancillary choice to the main motive to travel, which has a noticeable impact on the way we decide about our travel.

While customers used to book their holiday ideally on a ‘one-stop-shop’ basis, today’s traveller is more experienced and prefers the freedom of selecting the different components of their holidays for themselves, according to their demographic, activity preferences or budget. Finally, the unbundled ‘reason to travel’ product is available to them next to their flight, accommodation and car-hire options – with Kelkoo and Teletext amongst those already taking advantage, with WAYN and many others soon to launch.

Victoria Sanders, Sales Director at Teletext Holidays says of their partnership, “We’re looking forward to working with isango on this exciting new DIY travel product. Teletextholiday.co.uk already provides a wealth of holiday options for travellers, but this new addition to the site will give visitors even more flexibility when it comes to pre-booking a vast array of activities and sightseeing tours before setting off on holiday, with the added bonus of saving money at the same time.”

Through this new generation of white label deals isango!’s products are easily accessible via the partner’s website through a flexible ‘gold label’ solution which offers not only unprecedented design and customization but all the customer-friendly services isango! is well known for: excellent product selection, low price guarantees, flexible cancellation policies and no credit card fees.

Co-founder and Co-CEO of WAYN.com, Peter Ward remarked “We’re really happy to be working with Isango! - they have the best value and the best coverage and choice of offerings for our users ranging from bungee jumping and shark diving to bird watching and walking tours. We see this as a great opportunity to ensure our members can make the most out of any trip as well helping them to work out what activities to do with their friends close to home when they get a spare weekend!”

Simon Cranston, UK Travel Commercial Manager for Kelkoo Marketplace said, “The experiences sector has enjoyed phenomenal growth over the last few years, and we recognised the need to provide a comprehensive search tool for Kelkoo users.”

“Working closely with isango!, we have produced a tool that we believe adds additional functionality to Kelkoo Travel and a greater experience for our users. We are very much looking forward to the success of this tool in the rapidly growing experiences sector.”

Certainly, the new partnerships will do much to highlight and elevate this relatively new e-commerce category.

Founder and CEO of isango! Ranjan Singh added “We’re very excited about the recent partnerships signed with many key online travel brands. We’re looking forward to working with all of them to integrate our ‘reasons to travel’ product, not just seamlessly into their sites, but into the consumer consciousness by reassuring them of the breadth of global activities on offer, and also the very important reasons to pre-book such experiences – lowest prices, flexibility and reliability”.