Demand still strong for travel newsletters

Research into the habits of online travel hunters conducted by travel guides and deals website, Travelconnect.co.uk, has revealed continued demand for weekly travel deals newsletters.

Despite weekly travel deals newsletters from popular travel companies such as Travelzoo, Lastminute, Cheapflights and more, the popularity of travel deals newsletters remains high among British travellers.

After sending out a questionnaire to a sample of 1,000 subscribers to Travelconnect.co.uk’s newsletter asking them if they were interested in receiving a weekly travel deals newsletter from the website, the majority of respondents 63% (630) said that they were interested in receiving the weekly deals newsletter.

After analysing the results Travelconnect.co.uk is to begin sending out newsletters on a weekly basis. Previously, the travel deals and guides website only sent out a monthly travel newsletter.

The weekly travel deals newsletter, delivered every Wednesday, will feature a selection of special Editor selected travel deals chosen from hundreds of travel websites, as well as deals from advertising partners.

Dale Lovell, Editorial Director at Travelconnect.co.uk, explains;

“Our research has shown that despite several deals newsletters now operating in the market, there continues to be strong demand for travel deals content online, delivered via email. We will be focusing our weekly content on travel deals. However, we will also be showcasing our travel guides, videos and hotel review content, too. We are looking forward to offering our travel partners more opportunities to tap into the burgeoning online travel market.”

Additional content in the newsletters will include weekly in-depth travel guides, travel news, video guides and user hotel and holiday reviews.

For more information, visit travelconnect.co.uk.