Get into Ontario this spring

Ontario Tourism and its partners, Tourism Toronto and Ottawa Tourism are pleased to announce the launch of their biggest ever UK campaign running throughout the month of March.

With an increased total spend of £625,000 this multi-faceted campaign maintains Ontario’s strong presence within the UK market and will highlight the touring product available within the Province, in addition to city breaks to Toronto and Ottawa. The UK remains the Province’s biggest and most important overseas market with over 420,000 visitors annually.

This new extended combined campaign is designed to highlight the diversity of products available within the Province. Raymond Mathias, the Director of Overseas Marketing of Ontario Tourism, comments:

“This is our most far-reaching campaign yet. Not only in terms of media components but in showcasing the many reasons for people to travel to our Province. It is little known that Ontario is over four times the size of the UK and offers a plethora of activities and attractions to be enjoyed by visitors, whatever their interest . “

The touring package price starts at £649 including flights and accommodation. The campaign advertisements will drive consumers to a specifically designed landing page on Ontariotravel.net/uk - on which there will be details of the four tour operator partners; Travelpack, Thomas Cook, Lastminute.com and Canadian Affair. The page also offers visitors the chance to win a holiday for seven days in Ontario courtesy of Travelpack.

The Toronto and Ottawa city break campaigns will direct consumers directly to tour operators to make the booking; Canadian Affair (for Ottawa) and Travelpack and Lastminute.com (for Toronto). Package prices start at £395 for Toronto and £469 for Ottawa.

Ontario’s extensive investment into the UK market continues throughout 2008; additional highlights include the online agent training programme with a fam trip for successful participants (April 2008), Joint Marketing Activities and continued collaboration on Canadian Tourism Commission led initiatives.

To find out more on Ontario, please visit the Ontario Booth at Spotlight Canada, March 2008.

To find out more about the Province of Ontario visit Ontariotravel.net/uk.