ATTA forms alliance with SATSA

The UK based African Travel and Tourism Association (ATTA) and the South Africa based Southern Africa Tourism Services Association (SATSA) have announced a strategic marketing alliance to widen the promotion of tourism to Southern Africa.

ATTA creates the platform for buyers across Europe to meet suppliers of African tourism product at networking events, trade shows and through its links with the media. ATTA distributes news on tourism matters throughout Africa to its wide membership and acts as an information hub between the news media and the tourist industry in times of crisis.

SATSA is the leading body representing the private sector of the incoming tourism industry of Southern Africa. Recognising that tourism is a service industry, SATSA membership shows a sign of commitment to service and excellence for tourism in Southern Africa.

As all SATSA members have complied with a stringent financial audit, ATTA is able to offer SATSA members a discounted membership package and fast track membership application. In addition to the marketing opportunities that this alliance will provide members of both associations, ATTA and SATSA will also work closely together when international media interest requires up to date clear and concise information.”

For further information visit Atta.travel