Banff National Park is Canada’s most watched

Banff National Park in Alberta has gained a number one position in the YouTube Canada charts as almost 20,000 views were logged on the launch day of the video ‘Canoes on Moraine Lake’. This video showing the emerald green colours of Moraine Lake was ranked ninth in the ‘most watched’ in the world category by viewers in countries such as Australia, UK, Germany, Japan, South Korea and France.

As part of Banff Lake Louise Tourism's web strategy, a series of 80 videos featuring the destination's experiences have been filmed, covering winter and summer content. The videos have garnered a combined total of 100,000 views on YouTube alone.

"Banff Lake Louise Tourism's success in social media means that every minute of every day, someone somewhere in the world is watching a travel experience in Banff National Park. We are no longer limited by the seasonal campaigns afforded by budget", says Steve Wright, Senior Strategist with Radar DBB.

YouTube has offered consumers new opportunities to engage with the destinations within Alberta. "Travel decisions are influenced by the cues and messages you stumble across every day as you shop, watch the news, or pursue your own interests at home. Social media allows Banff Lake Louise Tourism to reach an interested audience with a relevant message, long before the traveller makes their short list of places to visit,” adds Wright.

Banff National Park is one of the finest places on earth, and has been recognised as such by Trip Advisor's online consumers. With diverse outdoor adventures, breathtaking mountain scenery and award winning cuisine, Banff and Lake Louise captures the interest of travellers looking for the finest experiences.

To watch the Banff Lake Louise video ‘Canoes on Moraine Lake’ and many others, visit http://uk.youtube.com/watch?v=Z9lYWb6oTeE