Love Chic - Travel Thailand

Following two years of all things chic the Tourism Authority of Thailand (TAT) in London are about to unveil the third chapter of their CHIC by Thailand campaign. September 2006 marked the beginning of what has resulted in a highly successful marketing campaign encompassing Thailand CHIC. TAT has showcased Thailand’s growth of all things hip from hideaway honeymoon beaches to the romantic rural north.

Looking forward, emphasis will be placed on communicating Thailand’s 3V’s – VALUE, VARIETY and VERY THAI with a strong female drive. TAT has recognized that the female consumer is the main holiday decision maker, recent reports show 75% of holidays are booked by females, therefore TAT is keen to embrace this into this.

The latest CHIC will introduce grown-up girly glamour and sophisticated Thailand, all beautifully packaged in a new pretty and pink consumer fulfilment brochure. The new brochure will act as the main communication tool for TAT to reach the end consumer complimented by its online and joint marketing activities with its key trade partners. The brochure can also be downloaded and the new CHIC by Thailand video at Tourismthailand.co.uk.