Get more Yorkshire for your money

Momentum builds on the back of the £30 million cash boost for tourism by Yorkshire Forward, as Yorkshire Tourist Board (YTB) is already well on the way to kicking off its six figure marketing campaign this Sunday (16 November 2008) which will promote Yorkshire as the number one winter destination of choice.

Not ones to let the dust settle, attention grabbing advertisements have been developed and media placements and industry support secured to ensure the campaign hits the ground running this Sunday. The integrated campaign will ensure that we drive visitors to Yorkshire this Winter and help their money go further.

Including a full mix of national press advertising across The Daily Mail, The Times, Sunday Times, Saturday Telegraph and The Daily Telegraph, the campaign utilises radio advertising and online activity supported by communications and PR which will work collectively to spread the positive messages to the world that Yorkshire is the perfect Winter retreat.

Gary Verity, Chief Executive, YTB says:

“Yorkshire is big and bold and our marketing campaign reflects that. Giving Yorkshire stand out we want to make it easier for people to enjoy their break and get the most out of our great value offers this Winter.

“Yorkshire is the UK’s largest county, a stunning combination of exciting cities and dramatic coastal and rural landscapes, which has a diverse mix of experiences from free and budget offerings to the luxury and exclusive end of the market.”

The campaign will be well received by those who are looking for a quality UK break which is easier on the pocket. To access the special accommodation rates and offers on attractions, visitors should log onto yorkshire.com/offers.