You’re closer than you think to Paris Ile-de-France

“The new Paris Ile-de-France” advertising campaign has just been unveiled in London as well as in 12 other European cities. Its goal is to spark the immediate desire to go – or go back – to Paris Ile-de-France to make the most of the region’s events and cultural offering. The campaign places particular emphasis on the destination’s ease of access via high-speed train.

The creative concept for “The new Paris Ile-de-France” campaign shows the region as an avant-garde territory full of surprises, just a few hours from London.

The region’s new website, new-paris-idf.com includes the campaign visuals and the “good deals” offered by the partners including transport and accommodation from lastminute.com and free admission to the Quai Branly museum. Competitions will give website visitors the chance to win exceptional prizes such as a night for two at the Hotel Everland or a Paris museum pass.