Shakespeare Country launches new travel trade microsite

Shakespeare Country will be talking about the key benefits of its new travel trade microsite at the ‘Best of Britain & Ireland’ exhibition from 26 – 29 March at ExCel in London. Along with the Royal Shakespeare Company and the award-winning art gallery Compton Verney, Shakespeare Country will also be showcasing the region as a premier tourist destination for groups and independent visitors.

This is the first time that the Shakespeare Country Travel Trade and Groups Desk has had its own dedicated section on the destination website. The microsite, which is a vital tool for anyone planning a group visit to the area, has a number of key functionalities. Visitors can access information on group accommodation, group itinerary suggestions, group rates for attractions, event listings, education programmes and travel/transport information. Visitors can also request a brochure and subscribe to an e-newsletter which details latest product and event news, as well as special offers and competitions relevant to the trade and groups market. The website address can be found at shakespeare-country.co.uk/groups.

The microsite has so far proved to be extremely effective in promoting Shakespeare Country to the travel trade and has already generated a number of high profile group booking enquiries. The Shakespeare Country website is one of the most popular destination websites in the UK. Last year the website won a number of prestigious industry awards and saw a sharp increase of 122% year on year in the number of unique visitors to the site.

In addition to talking about the new microsite, the team will be on hand to provide individual advice and information with planning or booking accommodation, theatre tickets and visits to attractions. The dedicated Travel Trade and Groups Desk is able to offer group rates and discounted attraction tickets for independent travellers as well as offering a free accommodation booking service.

Along with the Best of Britain & Ireland exhibition, Shakespeare Country will also be exhibiting at Travel Trade Britain at the NEC in Birmingham from 3 – 4 March along with the Royal Shakespeare Company, Compton Verney, Holiday Inn Redditch and the Shakespeare Birthplace Trust. From 11 – 15 March, Shakespeare Country will be attending ITB Berlin as part of VisitBritain with stand partners Shakespeare Birthplace Trust and Blenheim Palace. The ITB tourism fair is the world’s largest and most important tourism trade fair attracting 170,000 visitors including a vast number of international high-ranking professionals with decision-making powers.

Nadja von Dahlen, Travel Trade & Promotions Executive at Shakespeare Country said “We’re delighted to launch our new travel trade microsite and look forward to talking about its benefits to visitors at a number of key trade exhibitions this year. Our new microsite provides the travel trade with an insight into our exceptional cultural heritage offer for groups and is testament to the value and importance that the group travel market is to our region and one that is vital we continue to invest in”.

For theatre and attraction tickets, accommodation, itineraries, brochures, special offers and more information visit Shakespeare-country.co.uk/groups.

The Shakespeare Country Groups Desk offers discounted group tickets for Warwick Castle, the Shakespeare Houses, Blenheim Palace plus other major attractions.