Arabian Adventures targets Chinese market

Arabian Adventures, the leading destination management company in the Middle East, is tapping into the huge potential presented by China’s emerging tourist market with the launch of its first tailored brochure, Dubai & Abu Dhabi, geared towards Chinese travellers.

For the first time, a comprehensive, tailored brochure is made available for Chinese travellers. The 24-page brochure written in Mandarin reflects the increasing importance of the Chinese tourist segment to the UAE.

Featuring information on Dubai and Abu Dhabi as well as hotels and tours overview in both, it aims to communicate the diversity of accommodation options and experiences that make these two destinations attractive. With the brochure, Arabian Adventures hopes to further grow its business in the country and encourage more Chinese tourists to visit the UAE.

The Dubai Department of Tourism and Commerce Marketing (DTCM) and representatives from Emirates’ local office were present at the brochure launch to give their support. Emirates has been operating non-stop flights to mainland China since its first flight to Shanghai in 2004, followed by Beijing in 2006 and Guangzhou in 2008.

DTCM statistics show that the UAE has seen significant year-on-year growth in the number of Chinese visitors over the past decade. Since 1999 there has been an increase of more than 1000 per cent in the number of Chinese coming to the UAE each year, equating to around 100,000 people by 2007.

Anita Carr, Business Development Manager at Arabian Adventures said, “China has become a significant market for the UAE in a relatively short period of time. Given the huge population and the increasing level of interest we have received, there is considerable potential to continue to grow this market over the next few years.

“Arabian Adventures is keen to develop this opportunity. Publishing a Mandarin brochure with content tailored for the Chinese market was a logical step as it will provide a one-stop-shop for potential Chinese visitors to the UAE looking for a wide range of activities, sights, tours and excursions.”

Edwin Lau, Emirates’ Vice President, Greater China, said: “The relationship between China and the UAE is strengthening every year and this brochure will provide our Chinese clients with a clear and reliable source of travel information on the UAE and ultimately more choice to our guests in the region. By offering packages that are tailor-made for this market we can make the UAE a more attractive destination for Chinese travellers.”

The brochure will primarily be utilized by Arabian’s Adventures representatives in China at workshops, trade events and press events. Travel agents in turn will be able to use the brochure as a selling tool to show clients the diversity of hotels and experiences that the UAE can offer. Emirates Airline will also be provided with a supply for use in their China sales.