Myestory - Interactive tourism

Queenstown based international tourism photography company, The Magic Memories Group, has launched a world’s first interactive “photo storyboard’ that will provide a unique international marketing platform for New Zealand’s tourism operators.

Myestory is a web-based, photo / video storyboard that allows tourists to create an online ‘story’ using both their own photos and exclusive photos and videos (provided from collateral by the tourism attraction that they have visited), mix them together, add sound effects, and forward the story onto friends and contacts via web links, email, facebook, bebo, myspace and twitter.

Over the past 15 years, Magic Memories has provided hard copy, and digital, photos and videos to tourists at many of the country’s leading attractions including Shotover Jet, Skyline Gondola, NZONE Skydive, A J Hackett Bungy New Zealand, NZSki, and Kelly Tarltons.

After two years of research and development, Myestory has now been released to the New Zealand, Australian and European tourism markets.

Magic Memories Group CEO, John Wikstrom, says the product provides an unprecedented marketing vehicle for the tourism attractions that work with The Magic Memories Group.

“Adding value for the tourist has been a guiding principle at Magic Memories, and when we get this right the brand leverage and further revenue opportunities for our attraction clients, continue to be enhanced.

Myestory provides tourists at each attraction with outstanding imagery and, when combined with their own holiday experiences, by simply forwarding their estory onto their friends and family they are promoting both that attraction and New Zealand as a visitor destination.

It has taken us a lot of testing to get it right – but now it’s here, hundreds of new estories are being created every day. We are committed to keep further developing this platform, and are working closely with our long term attraction partners to extend the reach of the estories.”

The Myestory platform cleverly links travellers across every tourism attraction on Magic Memories’ books – not just in New Zealand but also at the likes of the Sydney Opera House, the Sydney Aquarium, and Sydney Tower, plus WTA Giant Observation Wheels in the UK, Ireland and Germany, allowing exposure to over 7.5 million travellers every year!

“The exciting thing is to see our tourism clients ‘getting it’ very quickly which is helping to add value to our photo/video products already in market – thus delivering increased results to tourism attractions.”

For more information, and for a sample estory, go to myestory.com.