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Research reveals women want advertisers to be honest about airbrushing

1st December 2009 Print
Erin O'Connor

New research has revealed that women want advertisers to be honest about airbrushing. More than two thirds (69%) of women feel beauty advertisers are selling them unattainable images of perfection, and have low body confidence (40%) as a consequence, according to research findings by real beauty brand Dove.

Released on the five year anniversary of the launch of the groundbreaking Campaign for Real Beauty by Dove, the research examines the extent to which the real beauty debate has evolved since the campaign challenged beauty stereotypes, with the use of 'real' women in its advertising.

In this video a selection of experts in the field of body image, self-esteem and the media discuss the research and the campaign.

They include supermodel and writer Erin O'Connor, psychotherapist Susie Orbach, Susan Ringwood, CEO of the eating disorders association, beat, Liberal Democrat MP Jo Swinson and The Times Magazine beauty editor Sarah Vine.

To watch the Dove Real Beauty Debate and get involved in the discussion women are invited to visit dove.co.uk to share their views on the website forum and message boards exclusively between November 26th and 31st December 2009.
 

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Erin O'Connor