Legoland announces theme park plans for Florida

At a press conference held earlier this month it was confirmed that Cypress Gardens has been purchased by Merlin Entertainments – the second largest attractions industry company in the world and owner of Legoland Parks worldwide.

Members of the media and invited guests gathered at Florida’s first theme park – Cypress Gardens – to unveil the plan to continue the park’s legacy of attracting a multitude of visitors to Polk County. The new park will be named Legoland Florida.

“I am delighted to be here today to announce what I believe will be one of the most exciting and important projects in which Merlin Entertainments has ever been involved,” said Nick Varney, chief executive officer for Merlin Entertainments.

Merlin Entertainments introduced Legoland Florida to a spellbound audience. “The development of a Legoland Park in Florida is a perfect opportunity for us here in the heart of what is the biggest family tourist centre in the world – and I believe it will bring a unique new experience to Florida,” said Varney.

Legoland Florida will be Merlin Entertainments thirteenth attraction in the United States, with four more in the development phase. Legoland Florida will be the fifth Legoland Park worldwide and the only one on the East Coast – with the others in California, Denmark, England and Germany.

“Legoland is an extraordinary concept – specifically developed for children between the ages of 2 and 12 and their moms and dads, of course,” said Varney. Legoland offers families spectacular rides, shows and even model building challenges.

Merlin Entertainments is the second largest attraction company in the world, second only to the Walt Disney Company. Legoland California is the fastest growing theme park in the United States, realizing a 6 percent growth in visitation in 2009. The park was also recognized by Amusement Today as the country’s best theme park for children for the sixth consecutive year.

The partnership between Merlin Entertainments and Polk County Tourism and Sports Marketing had a major impact as the final site for Legoland Florida was selected. The Polk County Board of County Commissioners’ (BoCC) support for Polk County’s tourism industry was evidenced by a “can do” attitude and spirit of cooperation to partner with Merlin Entertainment Group to take their vision, as well as Polk County tourism, to new heights. The BoCC’s commitment to tourism, and more specifically the historic site of Cypress Gardens, has been strong throughout the years. They purchased Cypress Gardens’ original 30 acres in 2003 and continued an ongoing investment through sales and marketing support.

“We are looking forward to working with Merlin Entertainments. Their record speaks for itself. Their exciting plans for the site, the jobs Legoland Florida will create and their commitment to Polk County is something my colleagues at both the local and state level really welcome,” said Bob English, chairman of the Polk County Board of County Commissioners.

Additionally, during the press conference, Governor Crist and a host of legislators offered their support in the building of Legoland Florida. “We are extremely happy that the future of Cypress Gardens is secure. Legoland is one of the most exciting names in family attractions and a welcome new addition to Florida,” said Governor Crist.

“This is a huge success story for Polk County that will have a significant impact on Polk County as a tourism destination. Legoland Florida and its connection to Merlin Entertainments provide worldwide visibility for Polk County,” said Mark Jackson, director of Polk County Tourism and Sports Marketing.

Polk County Tourism and Sports Marketing has already begun working with Merlin Entertainments on a cooperative partnership that will help promote the park and the tourism industry in Polk County.

In addition to the impact the park will have on Polk County’s tourism industry, the effect on economic development in the area will also get a massive boost. With the announcement from Merlin Entertainments, an international company, one of the Central Florida Development Council’s goals is closer to fruition. “We have been working with the international community for quite some time and today’s announcement reinforces Polk County’s commitment to international companies,” said Central Florida Development Council Director Tom Patton. “This news will certainly bring more awareness to Polk County and shows that we are a destination for international-oriented companies and investment.”

Legoland Florida is expected to open in less than two years, at the end of 2011.

To learn more about Polk County as a travel and sports destination, log onto visitcentralflorida.org.