The next generation of fake tan

Premium skincare  and professional self tan - both have always been imperative as woman know good skin and a safe, healthy tan can make you look and feel your best.

Every week for ten years, millions of women have been adapting their beauty regime to include a self tan application to the face (and body).

In response to growing restrictions on our time and in tune with the latest skincare developments, Fake Bake have devised the ultimate solution in advanced anti-aging and premium tanning.

Sandra McClumpha states, “We have been long looking to combine premium anti aging ingredients with our patented tanning formula and the pioneering Apple Stem Cell advancements are the finest ingredients we have found.

“Having our own independent laboratories means we are able to respond to our loyal customer’s new demanding lifestyles by developing this essential time saving, dual action product.”

The breakthrough Apple Stem Cell Technology used in the revolutionary Platinum Face is sourced from the ‘Mibelle Biochemistry’ in Switzerland and has won just been awarded the prestigious ‘Winner of the European Cosmetics Innovation’ title.

Sandra McClumpha’s continues, “Our demanding lifestyles and the punishing environment lead to premature aging causing skin cells to decrease in their ability to regenerate.

“However, the opposite is found in certain plants cells. We have been working hard alongside the chemists at ‘Mibelle Biochemistry’ to look into the rare Swiss Apple, which process natural benefits in aiding the repair of damaged skin cells. We have submitted the ingredients and the new exclusive tanning formula to extensive clinical trials and we are thrilled with the results.”

Gone is the expensive ‘two product’ approach to young looking, glowing skin as now thanks to Fake Bake fresh, healthy skin with a natural luminous glow is possible from just one bottle!

The new ‘Platinum Face’ contains optimum clinical levels of this unique active component, combined with two of the highest quality tanning ingredients.

Fake Bake ‘Platinum Face’ is launching through February 2010 into salons and leading retailers nationwide - Price: £29.95.