New fleet of branded BMWs for Badger Holdings

Badger Holdings, parent company to Townends and Regents Estate Agents, dot financial services, Tyser Greenwood Surveyors and INEX property solutions, have signed a new contract with Lombard to provide an efficient, cost-effective solution for its high-profile fleet of liveried BMWs.

The cars, the majority of which are BMW 1 and 3-Series diesels with the exception of three convertibles, will be run over three years on fully maintained contract hire but with a pooled mileage facility. Lombard will be delivering all the cars between now and July. The first of the new fleet which have already been delivered are the three M Sport convertibles for lettings managers Hannah Richardson from Egham, Andy Richards from Streatham and Nicole Chamberland from Putney.

On the delivery of the first cars, Mark Lawrence, Fleet Manager of Badger Holdings comments, “We have a high quality brand image to maintain and having a fleet of BMWs is central to reflecting our brand values of pride, passion, performance and professionalism. All of the Townends cars will be liveried to enhance our brand presence within the towns in which we operate. The design used on the new fleet is the first element of the exciting new Townends branding which is due to be rolled out across the network shortly.”

“The latest BMWs are so efficient that their emissions levels have been transformed from those of the outgoing fleet, even though those cars are just three years old. This will benefit employees with cheaper running costs and also reduce personal tax liability. Over the past eight or nine months the Lombard team has been exceptionally helpful allowing us to make the change seamlessly.”

For more information, visit townends.co.uk.