Bentley expands into South America
Bentley Motors has announced an expansion of its retail network into the South American market with the showroom grand opening of Bentley Sao Paulo in Brazil. This new retailer, to be owned and operated by British Cars do Brasil Ltda, will be the 48th Bentley location in the Americas’ region.
The Bentley Americas’ retail network has expanded significantly in the past several years, rising from a network of 41 locations in 2004. Today’s announcement is a critical step in the company’s push into South America, a market viewed as having key growth potential and strategic fit with Bentley’s commitment to make all of its products compatible with renewable fuels by 2012.
“We are pleased to welcome British Cars do Brasil Ltda to the Bentley family,” said Christophe Georges, President & Chief Operating Officer, Bentley Motors, Inc. “This is truly a momentous occasion for the Bentley brand as this fine showroom demonstrates not only our continued expansion in the Americas’ region, but also our acknowledgment of Sao Paulo as a major center of commerce, luxury and culture in South America.”
Joseph Tutundjian has been named Retailer Principal for Bentley Sao Paulo and he, along with his partners Antonio João Abdalla Filho, Carlos Roberto Franco De Mattos Junior and Mauro Saddi, will be the ambassadors of the Bentley brand in Sao Paulo.
“My partners and I are truly honored to represent the Bentley brand here in Sao Paulo,” said Tutundjian. “We have long appreciated the craftsmanship, quality and performance that Bentley automobiles have to offer and we are excited about their market potential here in South America.”
The Bentley Sao Paulo showroom is now open for business located on Rua Colombia while the service facility is a few kilometers away on Avenida Ulysses Reis de Mattos.
Bentley Motors, Inc. is the Sales, Marketing and distribution channel for Bentley brand products sold in the Americas’ region. Headquartered in Boston, MA., Bentley Motors, Inc. has approximately 35 employees and 48 dealerships throughout the region. Motor vehicles such as the Bentley Arnage, Brooklands, Azure convertible, Continental GT and GT Speed coupe, Continental Flying Spur and Flying Spur Speed sedan, Continental GTC and GTC Speed convertible and the Continental Supersports accounted for more than 1,450 sales in 2009. The all-new Mulsanne flagship sedan and Supersports Convertible will debut later in 2010 to further strengthen the Bentley product portfolio.
